Brands need to connect with their audience in a deep and meaningful way in order to build authenticity, loyalty and trust. Brand archetypes provide a framework based on human psychology to help your company build a worthwhile and valuable relationship.
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Understanding Brand Archetypes
Immersion
Author: Tom Ellis Date: 29.10.23 Read time: 2-3 minutes With such a monumental merger, there was an undeniable need for a fresh brand identity. An identity that would seamlessly encapsulate…
Author: Tom Ellis Date: 29.10.23 Read time: 2-3 minutes The Point of Logo Research Jumping directly into logo design? That's a rookie move. Without research, you're basically shooting in the…
Author: Tom Ellis Date: 29.10.23 Read time: 2-3 minutes Trend 1: Minimalism 2.0 Let’s face it, minimalism was getting old. But, lo and behold, 2024 is the year it grows…
Strategy
Author: Tom Ellis Date: 24.10.23 Read time: 2-3 minutes Brand architecture, stripped down Brand architecture, in the world of marketing, may initially sound as bewildering as trying to solve a…
Author: Tom Ellis Date: 29.10.23 Read time: 2-3 minutes Brand Archetypes Explained So, what on earth are brand archetypes? Strip away the buzzwords and nonsense. In simple terms, they're a…
Author: Tom Ellis Date: 24.10.23 Read time: 2-3 minutes The Significance of Brand Language The language you choose for your branding isn’t just a bunch of words strung together; it’s…
Design
Author: Tom Ellis Date: 24.10.23 Read time: 2-3 minutes Brand guidelines are the North Star of your company’s identity, and they guide everyone - both inside and outside your organization.…
Author: Tom Ellis Date: 24.10.23 Read time: 2-3 minutes What Exactly Is Digital Branding? Digital branding is the art of building and communicating your brand’s identity online. It encompasses a…
Author: Tom Ellis Date: 24.10.23 Read time: 2-3 minutes Let’s embark on a journey into the heart of branding and uncover its transformative power for your business. Branding Establishes Name…
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